A brand providing hand picked items for those with constantly evolving style.
Client Background
Cherry Pick is a reputable thrift clothing brand known for curating high-quality, pre-loved fashion pieces that embrace classic and trendy styles from various eras. With a commitment to sustainability and affordability, the brand encourages customers to embrace second-hand fashion as an eco-friendly choice while expressing their individuality.
Challenges: Content Curation: Curating and managing a vast inventory of thrift clothing items can be challenging. Ensuring that the website showcases a diverse and well-organized range of products while maintaining quality control and accurate product descriptions can be time-consuming. Visual Consistency: Balancing the uniqueness and variety of thrift clothing items with a cohesive visual design can be tricky. Creating a consistent and visually appealing website that represents the brand's identity while accommodating diverse clothing styles from different eras requires careful design choices.
Website Design
Developement
Process & Results
For CherryPick's e-commerce platform, we ran an efficient 8-week design sprint customised for their thrift fashion brand. We started with user research and competitor analysis, then mapped information architecture, created wireframes, built high-fidelity designs, and finished with interactive prototypes—all tracked via a clear timeline to keep everything aligned and collaborative.
The delivered site is fully responsive with a vintage-inspired look: dynamic homepage, intuitive shop pages for easy category browsing, engaging story sections, and mobile-optimized layouts. It simplifies product discovery and checkout, making Chick Pick the top choice for sustainable, second-hand fashion that scales with growth.
(Project)
