Content Accelerator
Daytona Homes / CityHomes
Daytona Homes & City Homes – Multi-Market Social Media Growth
Worked together with Daytona Homes and City Homes to manage their social media presence across Edmonton, Calgary, and Winnipeg.
Our Process
As part of my professional experience, I managed the social media presence for Daytona Homes and City Homes across Edmonton, Calgary, and Winnipeg. I developed a structured content calendar and created branded photography and short-form video (Instagram Reels, lifestyle imagery, and showhome highlights). The goal was to deliver consistent brand messaging across regions while tailoring content to reflect each market’s unique character.
Challenge
The brands needed to strengthen their cohesive presence across multiple regions while adapting to the fast-growing demand for video content. At the time, feeds leaned heavily on static imagery, limiting engagement. My role was to bring in a more dynamic, video-first approach while streamlining workflows to manage several accounts effectively.
Result
Within three months, these efforts improved average Reel views by about 25%, boosted overall engagement by roughly 15%, and supported steady follower growth across all accounts. Several video posts gained notable traction, reaching 5,000+ views organically. By implementing a clear posting schedule and diversifying content formats, Daytona and City Homes achieved a stronger, more engaging social presence across three key markets.
*This project was completed as part of my professional role with Daytona Homes and is presented here solely for portfolio purposes.