UI/UX Design & Research
SharpFlow
Sharpflow — Community App for Small Designers & Business Owners
A community-first app connecting small designers and business owners through intuitive, design-forward experiences.
Our Process
We led the product design from zero to MVP blueprint, beginning with deep market research and user persona development to validate core features. We facilitated stakeholder workshops to refine product goals, then transitioned into wireframing and prototyping with a strong focus on user flows that eliminate friction. Our UI design brought Sharpflow’s community-first ethos to life with a modern, friendly interface designed to encourage engagement and trust. Every screen was optimised for speed, clarity, and scalability, built to grow with the platform’s future feature roadmap.
Challenge
Sharpflow approached us with a vision: build a digital platform that empowers independent designers and small business owners to connect, collaborate, and thrive together. The challenge was to design an app that feels intuitive, inclusive, and powerful—without the bloated complexity of legacy tools. The target users are resource-constrained but creatively driven, so the experience had to be seamless, mobile-first, and community-centric.
Result
The final product is now in development, with the full design system and prototype handed off for implementation. Early feedback from user testing has been overwhelmingly positive, especially around the onboarding experience and discoverability of new connections. Sharpflow is now positioned to launch with a distinctive, design-forward identity and a user experience tailored to the needs of an underserved but highly active creative segment.